Antiquity whisky

Antiquity Whisky is a brand of Indian whisky manufactured by United Spirits Ltd (USL). It was launched in 1992 and is available in two variants – Antiquity Blue and Antiquity Rare.

Brand Variants

Antiquity Blue: Antiquity Blue is made by blending Indian and Scotch malt whisky with grain spirit. In 2012, it was awarded “Silver Best in Class” in the Spirits Tasting competition by the International Wine and Spirit Competition at the Wine and Spirits Wholesalers of America (WSWA) Conference.

Antiquity Rare: In a taste test of “India’s 5 cheapest whiskeys” by GQ magazine, Antiquity Rare received a rating of 4.2/10. The magazine described it as having a perfumed, nearly acetone taste, but noted that it had a diehard fan.


Antiquity was initially launched in 1992 by Shaw Wallace. United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005. On April 1, 2008, Shaw Wallace was merged with USL, and Antiquity Whisky officially became a USL brand.

In April 2008, the UB Group hired the London-based design firm Claessens International to revamp the packaging of Antiquity. The revamp aimed to retain the brand’s heritage character and incorporate the Shaw Wallace name on the bottles.

International Expansion

Antiquity Whisky was introduced in the United States by American United Beer & Spirits (UBS) at the Wine and Spirits Wholesalers of America (WSWA) Conference in Las Vegas in April 2012.

Antiquity Blue Rare Premium was launched in China on May 11, 2007, and at the time, it was the most expensive Indian-made whisky.

Market Competition

Antiquity competes with several national and international whisky brands in India. Its main national competitors include Blenders Pride from Pernod Ricard and Peter Scot from Khoday India Limited.

It also faces competition from other USL whiskies in the same price range, such as Royal Challenge and Signature. In some states, Antiquity Whisky competes with Haig Gold Label from Diageo and Rockford Reserve from Modi Illva.

Market Performance

Antiquity Rare Premium whisky saw significant growth in sales, with a 50% increase for the year-ended June 30, 1998, compared to 1996-97.

In the premium whisky segment of the Indian market, Antiquity held a market share of 44%, with another USL (then SWC) brand, Royal Challenge, grabbing 49% of market share.

In 2002-03, Antiquity and Seagram’s Blenders Pride were the highest-selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category. In 2005, Antiquity Rare Premium whisky reported a sales growth of 40% over the previous year.

Brand Ambassador

In April/May 2012, American United Beer & Spirits signed Indian model and television personality Nina Manuel to represent Antiquity whisky in the United States.

This information provides an overview of the history, variants, market performance, and international presence of the Antiquity whisky brand.

Antiquity Whisky Price In India

Antiquity Blue price in UP750ml₹1400
Antiquity Blue price in Mumbai750ml₹1400
Antiquity Blue price in Odisha750ml₹1450
Antiquity Blue Price in West Bengal750ml₹1100
Antiquity Blue price in Bangalore750ml₹1500
Antiquity Blue price in Gurgaon750ml₹850
Antiquity Blue price in Kolkata750ml₹1070
Antiquity Blue price in Haryana750ml₹850
Antiquity Blue price in Pune750ml₹1500
Antiquity Blue price in Delhi750ml₹750
Antiquity Blue price in Jharkhand750ml₹1200
Antiquity Blue price in Hyderabad750ml₹1080
Antiquity Blue price in Punjab750ml₹900
Antiquity Blue price in Assam750ml₹1050
Antiquity Blue price in Chandigarh750ml₹900
Antiquity Blue Price in Goa750ml₹650
Antiquity Blue price in Andhra Pradesh750ml₹1080
Antiquity Blue Price in Kerala750ml₹1750
Antiquity Blue price in Rajasthan750ml₹1050
Antiquity Blue Price in Bhopal750ml₹1500
Antiquity Blue Price in Chennai750ml₹1120
Antiquity Blue Price in Indore750ml₹1300
Antiquity Blue price in Tamilnadu750ml₹1320
Antiquity Blue price in Lucknow 750ml₹1400
Antiquity Blue price in Karnataka750ml₹1500
Antiquity Blue Price in Daman750ml₹1000
Antiquity Blue Price in Maharashtra750ml₹1500
Antiquity Blue Price in Gwalior 750ml₹1300
Antiquity Blue Price in Raipur750ml₹1040