Antiquity Whisky is a brand of Indian whisky manufactured by United Spirits Ltd (USL). It was launched in 1992 and is available in two variants – Antiquity Blue and Antiquity Rare.
Brand Variants
Antiquity Blue: Antiquity Blue is made by blending Indian and Scotch malt whisky with grain spirit. In 2012, it was awarded “Silver Best in Class” in the Spirits Tasting competition by the International Wine and Spirit Competition at the Wine and Spirits Wholesalers of America (WSWA) Conference.
Antiquity Rare: In a taste test of “India’s 5 cheapest whiskeys” by GQ magazine, Antiquity Rare received a rating of 4.2/10. The magazine described it as having a perfumed, nearly acetone taste, but noted that it had a diehard fan.
History
Antiquity was initially launched in 1992 by Shaw Wallace. United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005. On April 1, 2008, Shaw Wallace was merged with USL, and Antiquity Whisky officially became a USL brand.
In April 2008, the UB Group hired the London-based design firm Claessens International to revamp the packaging of Antiquity. The revamp aimed to retain the brand’s heritage character and incorporate the Shaw Wallace name on the bottles.
International Expansion
Antiquity Whisky was introduced in the United States by American United Beer & Spirits (UBS) at the Wine and Spirits Wholesalers of America (WSWA) Conference in Las Vegas in April 2012.
Antiquity Blue Rare Premium was launched in China on May 11, 2007, and at the time, it was the most expensive Indian-made whisky.
Market Competition
Antiquity competes with several national and international whisky brands in India. Its main national competitors include Blenders Pride from Pernod Ricard and Peter Scot from Khoday India Limited.
It also faces competition from other USL whiskies in the same price range, such as Royal Challenge and Signature. In some states, Antiquity Whisky competes with Haig Gold Label from Diageo and Rockford Reserve from Modi Illva.
Market Performance
Antiquity Rare Premium whisky saw significant growth in sales, with a 50% increase for the year-ended June 30, 1998, compared to 1996-97.
In the premium whisky segment of the Indian market, Antiquity held a market share of 44%, with another USL (then SWC) brand, Royal Challenge, grabbing 49% of market share.
In 2002-03, Antiquity and Seagram’s Blenders Pride were the highest-selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category. In 2005, Antiquity Rare Premium whisky reported a sales growth of 40% over the previous year.
Brand Ambassador
In April/May 2012, American United Beer & Spirits signed Indian model and television personality Nina Manuel to represent Antiquity whisky in the United States.
This information provides an overview of the history, variants, market performance, and international presence of the Antiquity whisky brand.
Antiquity Whisky Price In India
| Cities | Volume | Price |
|---|---|---|
| Antiquity Blue price in UP | 750ml | ₹1400 |
| Antiquity Blue price in Mumbai | 750ml | ₹1400 |
| Antiquity Blue price in Odisha | 750ml | ₹1450 |
| Antiquity Blue Price in West Bengal | 750ml | ₹1100 |
| Antiquity Blue price in Bangalore | 750ml | ₹1500 |
| Antiquity Blue price in Gurgaon | 750ml | ₹850 |
| Antiquity Blue price in Kolkata | 750ml | ₹1070 |
| Antiquity Blue price in Haryana | 750ml | ₹850 |
| Antiquity Blue price in Pune | 750ml | ₹1500 |
| Antiquity Blue price in Delhi | 750ml | ₹750 |
| Antiquity Blue price in Jharkhand | 750ml | ₹1200 |
| Antiquity Blue price in Hyderabad | 750ml | ₹1080 |
| Antiquity Blue price in Punjab | 750ml | ₹900 |
| Antiquity Blue price in Assam | 750ml | ₹1050 |
| Antiquity Blue price in Chandigarh | 750ml | ₹900 |
| Antiquity Blue Price in Goa | 750ml | ₹650 |
| Antiquity Blue price in Andhra Pradesh | 750ml | ₹1080 |
| Antiquity Blue Price in Kerala | 750ml | ₹1750 |
| Antiquity Blue price in Rajasthan | 750ml | ₹1050 |
| Antiquity Blue Price in Bhopal | 750ml | ₹1500 |
| Antiquity Blue Price in Chennai | 750ml | ₹1120 |
| Antiquity Blue Price in Indore | 750ml | ₹1300 |
| Antiquity Blue price in Tamilnadu | 750ml | ₹1320 |
| Antiquity Blue price in Lucknow | 750ml | ₹1400 |
| Antiquity Blue price in Karnataka | 750ml | ₹1500 |
| Antiquity Blue Price in Daman | 750ml | ₹1000 |
| Antiquity Blue Price in Maharashtra | 750ml | ₹1500 |
| Antiquity Blue Price in Gwalior | 750ml | ₹1300 |
| Antiquity Blue Price in Raipur | 750ml | ₹1040 |